The worlds of gaming and fashion collide as Konami announced a partnership with Japanese clothing retailer UNIQLO Co., Ltd. to produce an exclusive collection of limited edition t-shirts inspired by the upcoming METAL GEAR SOLID: PEACE WALKER for the PSP.
The line is the latest from UNIQLO USA's UT (UNIQLO T-shirt) Project, which consists of limited edition collections of t-shirts designed by renowned artists, designers, photographers and musicians, created to allow people to express themselves through fashion and wear what they love. The two companies previously collaborated in 2008 on a collection of METAL GEAR SOLID®4: GUNS OF THE PATRIOTS t-shirts.
"Our partnership with UNIQLO Co., Ltd. to create a limited edition t-shirt line for the highly anticipated release of METAL GEAR SOLID: PEACE WALKER will give fans and fashionistas the opportunity to showcase their adoration of the iconic Metal Gear franchise," said Shinji Hirano, President of Konami Digital Entertainment Inc. "As a follow up to the 2008 limited edition t-shirt collaboration for METAL GEAR SOLID 4: GUNS OF THE PATRIOTS, we suspect the 2010 limited edition line will be a coveted and celebrated style, which is another reason we are so thrilled to partner with them."
The collection will feature 10 exclusive t-shirt designs displaying images and themes from the upcoming game and will be available in all UNIQLO USA stores and online beginning June 11, 2010. Each t-shirt will also come with a special code that, when entered, will give fans access to both the same t-shirt of purchase as well as a soldier in the game. With the new line, fans will once again be able to show their METAL GEAR SOLI® love as they anxiously await the latest release in the best-selling
franchise.
To celebrate the launch of the collection, Mr. Hideo Kojima, the man behind the highly-acclaimed METAL GEAR SOLID series, will be greeting fans and signing autographs at the UNIQLO USA's Global Flagship store in New York City on June 11, 2010 from 12:00 PM to 2:00 PM. Additionally, UNIQLO will be giving away prizes such as a Sony PSP entertainment pack bundle, collector's edition software, copies of the Artbook, and coversheets of the game.
About METAL GEAR SOLID: PEACE WALKER Developed by Mr. Hideo Kojima – the mastermind behind the most successful video game tactical-espionage series of all time – METAL GEAR SOLID: PEACE WALKER picks up where METAL GEAR SOLID 3 for the PlayStation 2 computer entertainment system leaves off as players take control of the legendary soldier Naked Snake. Taking place in 1974, the game features original game design, story, and scenario by Mr. Hideo Kojima. Scheduled to launch on June 8, 2010, the game takes the series in an exciting new direction with its incredible visuals and its unique new game system designed specifically with the PSP system in mind system. For more information, please visit: www.konami.com
President & CEO
Leave a Reply