Sony Computer Entertainment America recently announced the new [i]Madden NFL 09[/i] themed PSP Pack. The special limited-edition bundle due out this August, will have a suggested retail price of $199.99, and will feature a limited-edition, metallic blue PSP system with a copy of the [i]Madden NFL 09[/i] game, 'NFL: In Just One Play' on UMD Video from Warner Bros., a Playstation Network voucher to download [i]Beats[/i] from Playstation Store (accessible via a PC), and a 1GB Memory Stick PRO Duo.
A recent press release quotes Scott A. Steinberg, Vice President, Product Marketing, SCEA as saying, "Sports games are one of the most popular types of games among PSP owners, and it was only natural to make our next PSP Entertainment Pack a sports-themed bundle. PSP continues to have great momentum in the marketplace. We expect that the [i]Madden NFL 09[/i] PSP Entertainment Pack will capitalize on this momentum and strengthen Playstation’s presence in the sports genre."
"EA SPORTS is extremely excited to partner with SCEA on this bundle," said Director of Marketing Chris Erb. "Combining the innovation of [i]Madden NFL 09[/i] with the quality of the PSP handheld gives gamers an immersive football experience."
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