By Hang Lauv
A new holiday promotion dubbed “Unwrap the Experience” has been initiated by Sony Computer Entertainment America and The Coca-Cola Company. The instant-win sweepstakes will run from November 1st through December 31st.
“Coca-Cola drinkers have the chance this holiday season to unwrap the ultimate experience with the latest from PlayStation,” said Sharon Shapiro, director of promotions at SCEA. “By bringing PlayStation and Coke brands together, we are reaching millions of consumers and fulfilling their holiday wishes with PlayStation and Coca-Cola products.”
All players have to do is look under the tabs of Coca-Cola bottles and inside specially marked packages for a winning message. Prizes for winning include the new slimmer PS2s, the PSP, PS2 games, and Coca-Cola products.