After the partnership between [b]MTV[/b] and [b]Microsoft[/b] for the unveiling of the Xbox 360 about two months ago it seems [b]MTV[/b] is trying to get more in touch with the gaming industry.
So far MTV has formed MTV Games, their new interactive entertainment division from [b]Viacom Inc.[/b]. MTV has also gone and made a [a] https://www.mygamer.com/index.php?platform=xbox&publisher=&developer=&game=&page=globalnews&mode=viewnews&id=1005 [aa]partnership with Midway[/a].And just when you thought you where seeing The Real World on 24/7; MTV, or should I say MTV Games, has announced another partnership with gaming publisher [b] Myelin Media[/b].
As some of you may know [b]Myelin Media?s[/b] upcoming title is [i]STACKED with Daniel Negreanu[/i], a Texas Hold ?em poker game with a fall 2005 release time for the Xbox, PS2, PC, and PC. What will be going on is [b]MTV[/b] and [b]Myelin Media[/b] will be working together to try and deliver the experience of poker to the MTV audience via on-air, online, mobile and other platforms, while also making a programming special based [i]STACKED[/i] to air around the time of the release of the game, much like the Xbox 360 debut. MTV.com will also be the official online home of [i]STACKED[/i] on all platforms, and MTV will also be able to participate in a revenue sharing structure.
?Following on our recent series of exciting gaming announcements, this unparalleled alliance for Myelin Media?s STACKED with Daniel Negreanu represents a complete evolution in the world of poker and represents another exciting addition to the MTV Games family,? stated Jeff Yapp, MTV Networks Music and LOGO Enterprise Group. ?With the popularity of Texas Hold ‘Em as the hottest poker game of choice amongst celebrities, athletes, hardcore and casual players alike, we are looking forward to bringing this new, fun and technically brilliant experience of poker, video games, and some of the world?s top professional poker players to our extremely savvy audience via various broadcast platforms across the MTV networks including MTV, MTV2, mtvU and much more.?
?We are extremely excited to collaborate with MTV for STACKED with Daniel Negreanu,? said Gene Mauro, CEO of Myelin Media, LLC ?The promotional power of MTV and their ability to integrate across various platforms allows us to bring STACKED and the poker phenomenon to a truly diverse audience. Through the various planned MTV / STACKED co-branded initiatives on-air and online, we will be able to give players the opportunity to enjoy poker in a whole, new way all from the comfort of their homes.?
“STACKED and MTV are a perfect fit,? stated Daniel Negreanu. ?I’ve been a huge MTV junkie for years because they bring the latest, emerging trends to the public. STACKED is what?s hot in poker right now and we are extremely excited to take this phenomenon to the masses.?
We will keep you posted on anymore updates or news that occurs about this subject.