THQ Inc. and Double Fusion, a leader in the area of in-game advertising, announced today a multi-title relationship where Double Fusion will represent three upcoming THQ titles. The titles include new, original properties for next-gen systems and licensed properties scheduled for release this coming fall. Double Fusion?s technology enables advertisers to serve and measure rich-media campaigns within the immersive game environment itself, while allowing game publishers to increase their per-title revenues through advertising.
THQ vice president of worldwide publishing Kelly Flock, apparently very pleased with the deal said, ?In-game advertising opens up new revenue opportunities for the company, and helps us deliver an exceptionally strong communications channel to our brand and marketing partners.? Chairman of Double Fusion, Elie Wurtman had this to add, ?THQ is consistently one of the most innovative publishers in the video game industry and this relationship will further establish in-game advertising as an effective vehicle that provides a huge benefit to gamers, publishers, and advertisers alike.? While it is obvious as to how the publishers and advertisers profit from the agreement and why such a arrangement would be consented to, it is quite unclear to many how gamers will benefit from the deal as of now.
Double Fusion is a leading provider of real time, dynamic in-game advertising solutions for video games. The company was founded in 2004 to address the needs of video game publishers by offering an avenue to generate additional revenue. To learn more about Double Fusion you can visit their web site at http://www.doublefusion.com/index.htm .