Today, I-play unveiled research findings which showed that 79% of mobile gamers were either satisfied or very satisfied with the mobile games they played. In a market that has come under close scrutiny recently, these findings clearly demonstrate that mobile gaming is hitting the right buttons with today's generation of mobile gamers.
David Gosen, CEO of I-play said: "The mobile games industry is now showing
its true potential through building a loyal base of users responding to a
game experience with very high quality standards. The new generation of
casual mobile gamers is vital in helping to fuel the industry's continued
growth, as they share their overwhelmingly positive experiences with gamers
and non-gamers alike."
Sample: I-play surveyed 300 North Americans, with an equal split between
male and female game players who have downloaded a mobile game in the last 6