That bioshock trailer is absolutely insane! I want that game more than any other I can think of (even more than MGS4). I can't remember ever seeing a trailer that has gotten me more hyped up than that one did. If it doesn't sell well it'll be a true crime.
Check it out http://www.gametrailers.com/player.php?id=13584&type=wmv&pl=game.
Check it out http://www.gametrailers.com/player.php?id=13584&type=wmv&pl=game.