Sony is banking too much on BluRay. They are assuming that the playstation is going to push BluRay technology forward, like they did the DVD-Rom. But they are wrong. When the PS2 came out the DVD had been out for a year or 2 and people were already making movie DVDs and they saw all the advantages of the DVD upfront. When the PS2 came with a DVD player it was a bigger technological leap in america than when it released in Japan cause in Japan the VCD and the SVCD were the popular video formats but America was still using the VHS so when the PS2 came with a DVD player it was an incentive to buy the console. There is absolutly no market for BluRay and probally won't be for another few years, the PS3 is going to be the only home enterainment equipment that is going to use blu ray. Infact I highly doubt that BluRay is going to be sucessful period cause of how expensive it is to make.