By Quinton Miles
Blizzard Entertainment announced this afternoon that [i]World of Warcraft[/i] has broken one day sales records in North America, making it the best PC game launch ever. On Tuesday, November 23, [i]World of Warcraft[/i] was sold to over 240,000 customers, more than any other PC game in history.
“We were all extremely pleased with the success of World of Warcraft on its first day of launch,” said Mike Morhaime, president of Blizzard Entertainment. “Once we saw the numbers for the first day, we knew that we had to immediately increase capacity to accommodate the huge numbers of players joining our game.”
“We’re glad so many people are enjoying World of Warcraft, and we are dedicated to supporting a fun and smooth game experience for everyone.”
In addition to the high sales, [i]World of Warcraft[/i] broke peak currency and account creation records for an MMORPG. On the first day alone, over 200,000 people created accounts and by 5:00 p.m. Pacific, were playing the game concurrently.
Retailers were equally pleased in the launch day success as numerous industry retail leaders reported hundreds of stores selling out in the first day.
“World of Warcraft has once again shown that Blizzard consistently delivers the best games in the industry,” said Robert McKenzie, vice president of merchandising at GameStop. “It sold better than any other PC game this year — in fact, World of Warcraft enjoyed the best day-one sell-through GameStop has ever seen on a PC title!”
[i]World of Warcraft[/i] is rated T for teen and retails at $49.99.