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THQ and Nickelodeon remain partners


By Hang Lauv

THQ and Nickelodeon have announced that they have extended their licensing agreement out to 2010. This is particularly good news for THQ in the wake of recent licensing legal battles with the WWE.

THQ and Nickelodeon’s partnership began in 1998 when [i]Rugrats[/i] was released followed later by [i]Jimmy Neutron, The Fairly OddParents,[/i] and [i]Tak and the Power of Juju[/i].

“As proud as we are of our many achievements over the years, we are even more excited about what the future of this partnership holds,” said THQ President and CEO, Brian Farrell. “Nickelodeon’s ability to identify, develop and market the best content for kids is unparalleled. We are thrilled with the ongoing success of brands like [/i]SpongeBob SquarePants[/i] and our jointly developed [i]Tak[/i] property and look forward to growing our business with the launch of several new Nickelodeon properties including [i]Barnyard[/i] and [i]Danny Phantom[/i].”

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