To celebrate the highly anticipated North American launch of the PSPTM (PlayStation? Portable) handheld entertainment system, fashion designers will come together under one roof on March 14 at a special fashion show engagement dubbed Pr?t ? PSP.
Fashion and technology will socialize at this exclusive accessories show where acclaimed designers including Marc Jacobs, Diane von Furstenberg, Henry Duarte, Coach, LRG, Jennifer Lopez, Baby Phat by Kimora Lee Simmons featuring Simmons Jewelry Company, Heatherette, C. Ronson, (wb) waraire boswell, Jenni Kayne, Autore Pearls, Kidada for Disney and IceLink Watch will unveil their one-of-a-kind PSP accessories to an elite invite-only crowd.
“We are pleased to be working with these elite designers for the launch of PSP, as today’s popular portable devices embody fashion, cutting-edge design and the mobile lifestyle,” said Molly Smith, senior director, communications and brand development, Sony Computer Entertainment America. “PSP offers consumers the freedom to experience entertainment on their terms and this high-profile collection of PSP accessories demonstrates how fashion and technology go hand-in-hand.”
PSP released in Japan on December 12, 2004 and is already a runaway hit, with more than 1.18 million units shipped to date. PSP sets a new standard as the first truly integrated portable entertainment device.