Starting November 2, 2014, Microsoft announced that the price of all XBOX One bundles will drop by $50, lowering the price of the console without Kinect to just $349. This includes the upcoming Assassin’s Creed Unity bundle and even the 1TB Call of Duty: Advance Warfare bundle.
All the major retailers are expected to honor this new price including Best Buy, Gamestop, Toys R Us, the Microsoft Store, and Amazon.
This price drop is designed to fight the PS4 price of $399 with hopes Microsoft will gain the upper hand in the console war this holiday season. No word yet if this price drop will apply to regions outside the US.