The reason I think the "media hub" concept will work is for people that like technology, but don't exactly get along with it. My father-in-law is an electrical engineer who designs substations, but try having him figure out one of the six remote controls he has for satellite, tv, tivo, dvd, stereo, vcr. Then he has to battle my mother-in-law for use of the computer. He would be much happier with one thing that did everything. He is already grumbling about having to get either a blueray or hddvd player. He may never play anything more sophisticated than pacman, but he would love to have one thing to rule them all. One thing to bind them...